The Info-Onscreen Shelf Planner is an interactive rich media application that allows your field sales team to plan how your products are to be displayed in the shelves and coolers of the retailers that stock your products.
It is particularly useful for distributors of branded products. With Shelf Planner, you first specify the kind of shelves, coolers or display cases that your retailers typically have. You input the products, their dimensions and any business rules that you apply to the stocking and display of these products.
The rules can vary by retailer type, size, territory and any other contractual agreements. Shelf Planner can then automatically plan the product layout for the display cases in a particular store.
Shelf Planner is flexible. If a product layout allows for alternatives that may better suit the retailer, those products with optional positions can be moved by dragging and dropping them with Info-Onscreen’s Shelf Planner interface. The system automatically rearranges them until an approved layout is agreed between the sales representative and the retailer.
You can be confident that all product plans will result from the set of business rules you approve and input into the system. The Shelf Planner rule-set can specify position on shelf for products that must be displayed prominently and those that have more positing options.
The Shelf Planner rules can also specify the ratio of one product to another based on the retailer’s individual profile and any commercial or legislative requirements.
A product re-ordering system is integrated into the Info-Onscreen Shelf Planner product.
Shelf plans can either be printed out or emailed to the retailer and head office from the sales representative’s laptop.
Info-Onscreen is a comprehensive, configurable and highly visual tool that is quick to learn and easy to use and has been used by major brand management companies in Australia.