Nothing quite compares to the emotional impact of properly produced film or video. It has the power to shape the perceptions of your audience and predispose them to open their minds to your message.
Typically a video will bring everyone in an audience up to the same base level of understanding of an issue. From there you can build the rest of your presentation, be it face-to-face, a small group or a large audience presentation.
We have produced long form videos, documentaries and dramas – some have won international awards – where the entire argument is encapsulated in the video. It can stand alone and still make its point.
The physical delivery of the video can be via DVD, interactive presentation, online in a micro-site or embedded into a website or linked via YouTube.
With our mSpace interactive presentation framework, we often recommend using short video clips to explain a specific point through animations or case studies. These can be just a minute or two long. They make the point and the audience can move on; or, move back to watch it again if something needs to be clarified.
Video now works beautifully in mobile devices – phones, tablets and PC’s – so no special equipment is required to show the clip. Increasingly, creating a YouTube video is an essential part or any modern marketing program.
When Info-Onscreen takes a video brief, we first look at the outcomes you require. We then generate a creative proposal from that understanding of your needs. With you input and approval, we progress through script, production, post-production and delivery.
To find out more about how to commission a dedicated video for your communication need, click on the “Contact Us” and we'll start the process for you.