Printed documents remains a key part of any sales, marketing and corporate communications program. At Info-Onscreen, we recognise that communication of brand values and product information using printed information is essential. Why?
A recent study of how information is gathered and retained by university students showed that while documents on a tablet computer was more cost effective than printed text-books, students who used them had less recall of details and had a shallower appreciation of concepts than those who used traditional text books. Interesting isn’t it!
That’s why we still recommend that customers consider an integrated media approach to corporate communications. A properly designed corporate brochure or product sheet presents your brand values in a different way to the way it is communicated online.
Printed sales and marketing material can establish a deeper and more long lasting impression with customers. Printed materials invite review and sharing. Printed materials also allow simple human actions like note taking in the margins.
The feel of paper between your fingers and the smell of ink on a new brochure gives printed material an aura of permanence and style that can be an important factor in securing customers.
Info-Onscreen can help you plan a campaign of new media communication that uses all the tools to help you identify and secure business for your business.