Case Study : Toyota

 

" m‑Space has provided us with the most flexible multi‑media tool we could have imagined. In an environment where the highest quality presentations are expected by Toyota, m‑Space allows for highly interactive content, navigation and effects to be effortlessly changed at the last minute and at minimal cost.

The IOS team work closely with us to deliver powerful sales material to the world’s No1 car company. The growing use of m‑Space in new model launches, kiosk applications and CD distribution area tribute to its flexibility and power as a unique software system. "

Keith Blanket
Managing Director
Bullet Marketing Solutions

Sales Promotion at a Public Venue

The Melbourne 2007 and subsequent motor shows have been a very successful use of the touch screen kiosk presentation for the Toyota range of cars and commercial vehicles.

The motoring public have had exposure to detailed information on each Toyota model's base and custom options in a visual manner that was easy to navigate.

 

Benefits

  1. Easy access to each model's details

  2. Engaging content and hyper-linking for items of interest

  3. Varied feedback options for follow up leading to sales

  4. Content updating as details change without expensive publication costs

 

Project Details

The Toyota Melbourne Motorshow Kiosk was created to collect in one place information on currently available and soon to be released models in the Toyota range. The interface was designed to allow easy access to this information.

On the spot updating was possible during the Motorshow if details changed.

The information included interactive photo galleries, specification tables, technical data and promotional videos for each model. A menu system allowed the user to jump from one model to another or from one section to another with a touch to the screen.

In addition there were various feedback options the allowed both the gauging of the level of interest in each model and the quick follow-up to requests for more information which would lead to extra sales. The means of feedback included both interactive forms and direct links to websites.